Book Review: The Long Tail by Chris Anderson

Chris Anderson does a great job integrating some basic business ideas with new trends in technology in a user friendly manner.  Delivered in a book that you can read in just a couple of days, he essentially describes how the home computer and the internet are dramatically changing how people shop, learn and play and what it means for businesses and our society.  I was drawn to the crux of the book because he uses the music industry as a case study - along with others.  Perfect for any business owner who is wondering how new technology may affect or is already affecting their industry.  After reading this book, you too will be excited about the long tail that is changing our world!